The “M-Use” box is made with 100% recycled paper, between innovation and modernity!

The most important project of 2019 was the creation of the M-Use bottle, a bottle with a fashion dress that becomes a design object thanks to its “diamond” details in relief and its label full of light and glitter . M-Use is the art and beauty melting, pointing out the theme of environmental sustainability.

In fact, the project highlights the attention for a sustainable packaging of this line, from glass to cardboard. Today we focus our attention precisely on this one. A precious component of this line: this cardboard is completely covered with golden bubbles that make it elegant but, at the same time, of great character, creating an eye-catching display for your shops and restaurants!

Our supplier DS SMITH, UNI EN ISO 9001 certified, declares and certifies us that this cardboard is made from 100% recycled paper. A corrugated cardboard packaging made of recycled papers whose composition is:

  • LP – recycled coated liner
  • W – recycled wellenstoff
  • TB – white recycled test

All elements with tested properties: from burst strength, rigidity, flexibility to compression resistance. All these measurements which determine the performance of our box.

All the stages of the paper and cardboard journey

This box is RESY ans COMIECO certified.

From the Comieco website we draw some important insights. Nowadays everyone knows that paper and cardboard can and must be recycled. The data show that this theme is increasingly felt and that recycling is becoming a habit in the life of each of us. However, this habit is not always the result of total awareness and knowledge of the recyclable material, of the transformation processes it undergoes to be transformed and reborn, or the ways to properly start recycling. Paper and cardboard involve a much larger world than we imagine and can live much longer if everyone does their part.

Find out what and how many paper transformation steps there are:

  • Separate collection: paper, cardboard and cardboard packaging, newspapers, magazines, leaflets, books, paper archives and paper correspondence, etc. are placed in the appropriate bin after their use.
  • In the paper mill: once arrived here, the paper is pulped and reprocessed for the production of the new paper.
  • The selection: all the “impurities” present in the paper (plastic residues, staples, scotch tape, etc.) are eliminated in the appropriate recovery systems, making it suitable for the subsequent process in the paper mill.
  • Now the paper (the new reels) is ready for its new life and to be transformed by the paper converting companies into new packaging!

The paper supply chain is a typical example of a circular economy because it creates a biomaterial using 57% of the total production of recycled fibers, in quantitative terms equal to over 5 million tons (2018 data). In the packaging sector, the recycling rate in 2018 reached 81% of the consumption released, well beyond the target of 75% set in 2025 by the new European directive currently being implemented and in line with the objective of the 85% for 2030.