Our “BACK TO BASIC” project has been included in the Pentawards 2021 short list.
Great pride to be amongst the final candidates of the world most prestigious international packaging competition!
Founded in 2007 by Jean Jacques Evrard and Brigitte Evrard-Lauwereins, the Pentawards is an international contest whose purpose is the recognition of the design excellence in any product sector and group, providing a source of inspiration and connecting the whole global packaging community. The symbol of this competition is the pentagon because for five reasons: the pentagon is the shape of the historic city centre in Brussels, where the contest was founded, the pentagram is the ancient symbol of beauty, there are five fingers on the hand, an important design tool for humans, the Pentawards has five different award levels and humans have five main senses in which inspiration is taken from.
In only 15 years this important competition received more that 20.000 enrollments from over 64 countries and the Gala Ceremony takes place in a different place in the world every year. Even the panel of judges is international: this year the 40 members come from over 20 countries and work for the most famous brands and the most important design agencies. And exactly in occasion of the last edition, our “BACK TO BASIC” project has been included in the Pentawards 2021 short list within the “Wine dark” category. This means that it has overcome the last step before the winners official election. Our Back to Basic label made us proud, indeed a while ago it won the gold label at the Vinitaly international packaging contest 2021. A big thanks and many compliments go to Stefano Torregrossa, creative director of O’NICE DESIGN STUDIO who gave concrete shape to our ideas.
Proud of the accomplished result, but obviously willing to bring the medal home, we invite you to cheer for us! Stay tuned!