Our Heroes wines: the “solidarity bottles” to say loudly…Thanks!
Our Heroes bottles dedicated to today’s Heroes whose proceeds will go to the Italian Red Cross
The days of this health emergency will also be remembered for all those initiatives that have tried and seek to restore to the community the profound meaning that animates many companies in our country.
This is the reason why in our small way, we wanted to take this opportunity to say thank you in the way closest to us: through wine! In fact, our Heroes wines have become protagonists of a solidarity project born to thank the HEROES of these days and which we will never forget.
The #BeyondTheMask project
The proceeds of the bottles, which have been dressed not only of the well-known label dedicated to superheroes, but also of a stamp showing the mask, symbol of this battle, will be donated to the Italian Red Cross involved in many projects. One of these provides concrete help to needy families with the distribution of meal vouchers. You can learn more about it by clicking HERE.
Our project is 100% solidary because all the people involved in the initiative have committed themselves voluntarily and free of charge to its implementation.
“This initiative – says Sabrina Rodelli, export manager of the winery – was born from a deep reflection that we needed to do during the first weeks of the emergency. This moment of confrontation reminded us of the idea that a few years ago inspired us in producing the H-Heroes wine line, born at the time to celebrate ordinary people, committed to juggling a thousand commitments and, therefore, becoming everyday silent heroes. Looking at these labels, it became natural for us to think of dedicating these wines to all the “heroes with masks” who are fighting daily, with commitment and sacrifice, the fight against the ongoing pandemic: doctors, nurses, health workers but also salespeople, merchants, law enforcement and all those who are giving their commitment on the front line for all of us. Not only does our sincere thanks go to them, but through this project we want to offer concrete help to actively contribute to the emergency“.
Discover the solidarity bottles: click here!
To everyday superheroes.
Silent, invisible but always present.
Our sincere THANK YOU.